Public Education

If your immunization program or coalition decides to focus on public education for your campaign, you must first decide if you have a specific target audience for your message(s). Are you looking to reach parents, teenagers, grandparents, Hispanics, African Americans, etc? Next, messages must be crafted for your specific audience. Third, you should determine your communication strategy. If possible, hold a focus group prior to the launch of your campaign to test your vaccine messages and materials to determine if they are appropriate for your audience.

A public education campaign may consist of just one element or numerous elements. Some elements you might want to include in a public education campaign are:

To assist immunization programs, coalitions and other advocates looking to conduct immunization campaigns during National Infant Immunization Week or other times throughout the year, the CDC has created a variety of promotional materials (e.g., print ads, radio and television PSAs, posters, etc) and web and e-tools (e.g., banners, e-cards, and social media messaging).

You may also want to learn from other immunization advocates' experiences by looking at the presentations from past immunization conferences such as the CDC's National Immunization Conference and the National Conference on Health and Immunization Coalitions.

Learn more about Every Child By Two’s most recent campaigns.